Generation 3 Motorsports
Three generations of Kenseths — Roy, Matt, and Ross — all share a love for stock car racing and all made their career starts in the same type of car at the same Wisconsin track, Columbus 151 Speedway.
Generation 3 Motorsports was formed in 2008 when, then 15-year old, Ross was ready to begin his late model career, following in the footsteps of his father and grandfather. Since 2008, Generation 3 Motorsports has been one of the most successful super late model programs in the nation as the team has traveled the country racing a variety of series and special events.
From 2009 to 2013, Ross and the No. 25 team won 35 races including some of the biggest in the country, the All American 400 in Nashville and the Winchester (Ind.) 400, both in 2012.
In 2014, Matt drove the black No. 8 Smart Motors Toyota in two super late model races in Wisconsin; winning at Madison International Speedway in June and finishing second at the Slinger Nationals in July.
Birthdate: May 25, 1993
Home: Little Chute, Wis.
Resides: Mooresville, N.C.
A third-generation racer from Wisconsin, Kenseth grew up watching his dad, Matt, chase after the dream on the same short tracks his grandfather, Roy, did years before.
Kenseth raced go-karts from age 5 to 12 before transitioning to Legend Cars.
In 2007, Kenseth got behind the wheel of his first limited late model at Columbus (Wis.) 151 Speedway, the same track where his NASCAR Sprint Cup Series champion father started his career nearly 20 years earlier.
Kenseth scored his first-career late model win in June of 2008 at Dells Raceway Park in Wisconsin Dells, Wis. He then went on to record five late model victories that year, and five more in 2009, including the Big 8 Series championship. He also made his first start in a super late model at the prestigious Snowball Derby in Pensacola, Fla.
From 2010 to 2013, Kenseth raced super late models throughout the Midwest and the Southeast, recording 35 victories in a variety of racing series. During this span, he collected the 2010 ASA Midwest Rookie of Year; the 2011 Red, White and Blue State Championship at Wisconsin International Raceway; and scored major victories in 2012 by winning the All-American 400 in Nashville, Tenn., the Winchester (Ind.) 400 and the Red Bud 300 in Anderson, Ind.
Kenseth moved to Michigan in 2014 to help one of his sponsors start a super late model team. It was a tremendous learning experience for the then 20-year old Kenseth, who was called upon to do virtually everything to keep the operation running throughout the season.
Meanwhile, he began to get opportunities to make his first heavy car starts in the ARCA Racing Series. In August of 2013, Kenseth made his ARCA debut at Madison (Wis.) International Speedway. In his debut, he won the pole and led 51 laps before finishing sixth.
In October of 2014, Kenseth made his first 1.5-mile track start at Kansas Speedway, and drove to an impressive third-place finish with an underfunded team that had never finished higher than ninth.
Kenseth broke through with his first ARCA win in only his third start, in June of 2015 at Michigan International Speedway. Kenseth started second and led 51 laps en route to victory driving the No. 52 car for Ken Schrader Racing.
His continued success caught the eye of Coach Joe Gibbs, owner of Joe Gibbs Racing, who, through support of sponsor Dollar General, gave Kenseth his first NASCAR XFINITY Series start at Chicagoland Speedway in June of 2015. Kenseth impressed, qualifying second, leading his first lap of NASCAR competition and finishing sixth in his NASCAR debut.
Kenseth finished the 2015 season helping a fledgling Hattori Racing Enterprises make two NASCAR starts that included his NASCAR Camping World Truck Series debut at Martinsville (Va.) Speedway in October, where he completed every lap and finished 17th.
Kenseth continues to show promise with each start as he works hard and patiently awaits his opportunity to shine in NASCAR’s ranks.
Follow Kenseth online at rosskenseth.com; on Twitter @RossKenseth; on Facebook at facebook.com/ross.kenseth; or Instagram at instagram.com/rosskenseth.