Old World Industries and Joe Gibbs Racing Announce Multi-Year Partnership
Northbrook, Ill. (March 7, 2017) – Old World Industries (OWI) and Joe Gibbs Racing today announced a multi-year deal for the automotive aftermarket company and Official Partner of NASCAR to sponsor drivers Matt Kenseth and Daniel Suárez in various NASCAR national series races.
Old World Industries’ key brands, including PEAK® and BlueDEF®, will serve as primary sponsor of Kenseth’s No. 20 Monster Energy NASCAR Cup Series Toyota Camry at the March 12th race at Las Vegas Motor Speedway, followed by the March 26th race at Auto Club Speedway in Fontana. It will also be featured as a season-long associate sponsor of his No. 20 Monster Energy NASCAR Cup Series Toyota Camry. In addition, the company will serve as primary sponsor on Suárez’s No. 18 NASCAR XFINITY Series Toyota Camry in Talladega and as an associate in the remainder of his XFINITY Series races.
“We’re excited to announce PEAK’s partnership with us and both Matt (Kenseth) and Daniel (Suárez),” said Joe Gibbs, owner of Joe Gibbs Racing. “They have been a tremendous supporter of our sport for a long time and I think their entitlement sponsorship of the NASCAR PEAK Mexico Series™ is another great example of that. It’s a real thrill to have them with us and on the 20 car with Matt starting this weekend in Vegas. Hopefully we can get them a trip or two to victory lane.”
“As a company, we’re thrilled to welcome Matt, Daniel and the Joe Gibbs Racing team to the Old World Industries motorsports family,” said Bryan Emrich, Chief Marketing Officer at Old World Industries. “These are guys that aren’t afraid to get their hands dirty, and have both a great record on the track and a personal passion for all things automotive. We look forward to being a part of their continued success in 2017 and beyond.”
This partnership comes on the heels of Old World Industries’ multi-year agreement to become an Official Partner of NASCAR, along with PEAK® becoming the new entitlement sponsor of the NASCAR PEAK Mexico Series. The NASCAR PEAK Mexico Series has helped develop some of NASCAR’s best young drivers, including Suárez, who is the first Mexican-born driver to capture Sunoco Rookie of the Year honors; win a NASCAR national series race; lead a national series in points; and the first foreign-born driver to win a NASCAR national title when he captured the 2016 NASCAR Xfinity Series title last season.
Old World Industries and its PEAK® and BlueDEF® brands have a storied history in motorsports, with over three decades of involvement spanning NASCAR, NHRA, Late Dirt Model Racing and Lemons. PEAK is also the entitlement sponsor of NASCAR’s sanctioned online series, NASCAR PEAK Antifreeze Series presented by iRacing.com.
About Old World Industries
Old World Industries, LLC is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets in more than 50 countries worldwide. Old World's brands include a full line of PEAK® Automotive Products including Antifreeze Coolant, Motor Oil, Washer Fluid, Electronics and Wiper Blades; BlueDEF® Diesel Exhaust Fluid and Equipment; Victory Blue™ Diesel Exhaust Fluid; EiKO® Lighting; Final Charge® Heavy Duty Global Extended Life Coolant; Fleet Charge® Fully Formulated Coolant; and HERCULINER® Truck Bed Liner Kits. For more information, please visit www.oldworldind.com.
About Joe Gibbs Racing:
Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR with four NASCAR Sprint Cup Series teams, three NASCAR XFINITY Series teams and a driver development program. Its 2017 driver lineup will consist of Denny Hamlin, Kyle Busch, Matt Kenseth, and Daniel Suárez in the Monster Energy NASCAR Cup Series. Meanwhile Matt Tifft will run fulltime in the NASCAR XFINITY Series, joining Kyle Busch, Erik Jones, and Daniel Suárez who will all run partial schedules. In addition, Cody Coughlin and Riley Herbst are currently in JGR’s driver development program. Based in Huntersville, N.C., and owned by Joe Gibbs — a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame — JGR has competed in NASCAR since 1992, winning four Cup Series championships, and four Nationwide Series owner’s championships along with more than 270 NASCAR races, including four Brickyard 400s and two Daytona 500s.